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My name is Andrea Pánczél, I am the founder of White Paper Consulting.

I believe in integrated, cost-effective and targeted communication. In the power of personal contacts.

Probably the most difficult task is to understand the expectations of shareholders, the media, and other stakeholders and to coordinate between them. This is the area where we would like to offer tailor-made support to our clients.

White Paper Consulting does not intend to become the largest communication agency and does not deal with all segments of communication. What we deem the most important is to create personal contacts with our clients whose needs and targets we thoroughly understand in order to be able to support them to achieve their communicational goals in a creative and efficient way.

My 14- year experience in the media as a journalist and manager (MTV, Hungarian Public Television  ARD, German Public Television, RTL Klub, TV2 )  and my 7-years experience as corporate communication director at multinational companies ( MOL Group, GDF SUEZ Group ) guarantees the clients of White Paper Consulting will receive the best professional services.

2-3. December 2019
Budapest, Hungary




PR – Who is the journalist?
Friend or enemy?

Corporate CommunicationDo we need a complex communication plan?

Media trainings How can I give the right answer to an uncomfortable question from a journalist?

Events Both the journalists and I are bored with the usual press conferences, so where and how should I organize our upcoming one?

Content management – Shall we put the same video on Facebook and on the corporate website?

Issue management – The company is in trouble! How can we overcome the crisis situation?

White-paper communication – What does it mean?


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